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Operator tools for KDP ad accounts.

The same back-of-napkin calculators we use to run book ad accounts — turned into something you can actually click. No login, no fluff, no vanity dashboards.

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Spend Goal Tracker

Set the target, set the plan, read the verdict. When a target is out of reach, lower the target — don't fudge your numbers.

KDP Ads — Goal Setting · 100% statistical, not necessarily practical. Ignores all market conditions, client requirements, and actual portfolio. A planning sanity-check, not a guarantee.
1

The goal

what you're chasing
$
%
2

The plan

vs. where you are now
$
%
%
where the account is now (reference — set once)
$
%
%
3

The verdict

reachable & the move
Set your plan to see the call.
profit vs target
Projected royalties
Projected profit

To hit the target from here

Let ACoS move toholding organic where it is
…or lift organic toholding ACoS where it is
Reads: plan hits the math when projected profit ≥ target. Green already clears it · Amber one realistic lever closes the gap · Red needs a lever past what's realistic — lower the target.
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Spend Impact Tracker

Before you cut a high-ACoS book, check how much it actually weighs at the account level. A scary ACoS on a tiny spend is noise — and on a scaling account, that spend may be buying rank.

KDP Ads — Spend Impact · 100% statistical, not necessarily practical. Ignores market conditions, client requirements, and catalogue specifics. Breakeven assumed flat across books — fine as a screen, not a per-title P&L.
1

The book

the one you're tempted to cut
$
%
2

The account

the whole portfolio it sits in
$
%
%
3

The verdict

cut, watch, or build
Enter the numbers to see the call.
rest of account
book's share of account ad spend
Spend weightbook ÷ account spend
ACoS points it addsto the account's blended ACoS
Account ACoS if you cut itnow → without this book
Book ad P/L vs breakevenroyalties − spend
The logic: a book adds book spend ÷ account sales points to your blended account ACoS — that's its real cost, not its headline ACoS. Below the stage weight threshold, a high ACoS is rounding error; on Build/Scale that spend is buying rank, so keep it. Above the threshold, it actually moves the account — then fix or cut. Thresholds live in the IMPACT object in the script.
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